Participative Interaction and Social Stigmering as Processes of Social Self-organization in Modern Society

The article is devoted to the consideration of participatory interaction stigmergy as a network form of social self-organization, implemented in a transparent, situational and non-hierarchical, and a source of social synergy modern society. The author emphasizes the horizontal character these processes and compares with the principles of nomadology J. Deleuze and F. Guattari. Networking today is an important process in any social, economic and cultural system. Cooperation of stakeholders allows to achieve significant results jointly. The article examines the effectiveness of collective interaction aimed at resolving pressing issues and problems. Analyzes the manifestations of participatory interaction and complicity, as well as the reasons for their active proliferation, such as development of multiuser digital network systems, transformation of the consuming activity of subjects to the producing one. The participative type of thinking shaped by the possibility of the creation and management of information product and the possibilities of mobilizing resources from all users. Explores the practice participates design, crowdfunding and crowdsourcing. Despite the social productivity of participatory interaction, risks associated with the behavior of the crowd are assessed. Stigmergy is acentric process and may provide significant opposition to the governing centre. Network associations of associates in virtual space can be used in bad faith as a platform for information wars.