Cite this article as:

Trushina L. E. Philosophic Analysis of Advertisement as the Semiotic System. Izvestiya of Saratov University. Philosophy. Psychology. Pedagogy, 2010, vol. 10, iss. 1, pp. 48-53. DOI: https://doi.org/10.18500/1819-7671-2010-10-1-48-53

This is an open access article distributed under the terms of Creative Commons Attribution 4.0 International License (CC-BY 4.0).
Heading: 
Philosophy
UDC: 
130.2
Language: 
Russian

Philosophic Analysis of Advertisement as the Semiotic System

The article analyzes by the method of semiotic the mechanisms of generation the sense into the advertisement in the contemporary post-industrial society. In today’s world the function of advertisement goes far beyond its initial aim of informing about goods and service. 

Author: 
Trushina
L.
E.
,
Cheboksary Polytechnic Institute (branch) of Moscow State Open University
,
st. Karl Marx, 54, Cheboksary, Chuvash Republic, 428003
,
ltrushina@inbox.ru
Key words: 
ADVERTISEMENT, communication, SIGN, ideology
DOI: 
https://doi.org/10.18500/1819-7671-2010-10-1-48-53
Literature
  1. Морозова И.Г. Рекламный сталкер. Теория и практика структурного анализа рекламного пространства/И.Г. Морозова. М., 2002. С.21.
  2. Эко У. Отсутствующая структура. Введение в семиологию/У. Эко. СПб., 2006. С.107.
  3. Бенвенист Э. Общая лингвистика/Э. Бенвенист. М., 1974. С.82-83. 
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одобрено к публикации
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