Daily life is considered as a fundamental component of the institutionalization process. The influences of such components as life experience, common sense, norms, and values on the formation of social interaction norms are analyzed.
The research into the fashion formation stages in the article has allowed to trace the formation processes of behavioral and property preferences, as well as the development of the social rank hierarchy system. The study of the language practices significance has defined the importance of their role in the regulation and preservation of daily being order.
In article the problem of a ratio of risk and safety in daily existence and consciousness of the modern person is considered. From positions of valuable approach the author reveals interrelation of these categories, and also defines preconditions of updating of a perspective of safety in a modern discourse social and the humanities. Within the accepted approach safety types in traditional, modernist and post-modernist society are considered.
