EMOTIONS

Landscapes of Happiness: the Emotional Foundations of Modern Consumption

Consumption is seen as the key process of modern society. In terms of social action consumption is an institutionalized action, a social practice, which can lead both to expenditure value and to its growth. The objects of consumption are manmade and natural objects with symbolic meaning. Image/brand/sign update values and motivation and behavior. Consumption as a mass cultural phenomenon is possible in a developed communication infrastructure, producing avalanche processes.

Psychological Features of the Students Studying at Pedagogical Specialties with the Dominance of Negative Emotions in an Examination Situation

Interconnections of different psychological characteristics of a personality with features of emotional sphere becoming apparent in an examination situation were revealed. It was shown that students with different side of emotions have specific unfavorable personality psychological features. The analysis of results of the research leads to the necessity to use more widely methods of teaching students, future pedagogues, which allow giving help in successful adaptation, resist stressful situation not only the examination one but also in farther everyday professional activity of teacher.