The article deals with current problems of understanding the phenomenon of identity in a dialectical relationship with the phenomenon of alienation in the Western philosophical tradition. Special attention is devoted to the articulation of identity and alienation in a single dyad by Marx. In the context of Marxist ideas, an attempt is made to reveal the content of the «identity–alienation» dyad in relation to the human being in a modern capitalist society. It seems? That in the realities of modern capitalism the process of see-alienation does not pass or anyone.