The article is devoted to consideration of the psychological qualities of innovative potential of personality. Is approved, the prerequisites and the makings of innovative potential is given by nature and are expressed in certain psychological characteristics of the individual. Implemented innovative potential of a person is determined by the level of «natural» psychic phenomena. Actually, it is dynamic, changing as formed socially determined the structure of personality in the context of the people’s understanding of themselves and the world, about yourself in this world.
