The article is timely because of the challenges that modern Russian system of higher education faces in the field of enrollment and training international students. The aim of the article is to study the possibilities for creating friendly educational environment for international students in a Russian university by the active use of social nets. It analyzes international student’s dynamics, explores the goal of educational services export, and describes the experience of Orenburg State University in the use of social nets to create a positive image in the international arena.