The article deals with the problem of transformation of modern communication processes caused by the formation of a new digital society and its influence on all aspects of social and cultural life. Communication becomes diverse, rhizomatically branched, offering an interweaving of channels and means of communication, a multivariate effectiveness and a change in the actual communicants, communication actors. It is noted that long-term social ties cease to be dominant. A qualitatively new environment, called the media space, lays down a new format of communication.
