новые медиа

The article provides the analysis of the significance of digital revolution for technoculture, inspired by the scientism of the modern era. An ontological status of digital code is the purpose of this research. The approach is focused on the role of computer interface in optical media history (F. Kittler), along with the understanding of «picture of the world» (M. Heidegger), within computer image review (F. Kramel, M. Fuller).

The article analyzes two discourses of perception of reality: postmodern and media. The main characteristics of a person’s understanding of their situation in the world are singled out. In post-modern discourse formed rhizomatic approach to understanding space that substantiates the state of so-called “new opacity”. The author makes an assumption according to which the idea of postmodernism can be reduced to the crisis of human interaction and a certain historical social environment in which it is closed in its own locality.

The article considers the specifics of the new media environment which create new opportunities for education. The author carries out the comparative analysis of features of the organization of educational process in a traditional format and in the conditions of new media environment.