Introduction. Folk art is the basis of spiritual and moral education. Given that folk art is entering our lives in a new way, the chosen topic is relevant. Theoretical analysis. Gzhel and Khokhloma have accompanied the development of artistic taste over the centuries. It is known about the influence of art on the psycho-emotional state of a person, an indicator of which is oculomotor activity. Eye movements can be used as indicators of the perceptual process. Empirical analysis.
