This article is devoted to the consideration of such a sphere of modern reality as the representation of a person in the digital environment through the statement. The study analyzes the process, mechanisms and ways of representation through storytelling. The historical aspect appears as an integral part of the exposure of the individual's attitude to the inner and surrounding reality, which is transmitted not only in the form of a refl exive monologue, but also in the form of an installation, an opinion, and a look.