Outcomes of a psychological analysis and of a theoretical reflection of the notions of a «psychological situation» and of a «visual representation» are presented. Such traits of a psychological situation as an integrity, an openness, a dynamics, an instability, a non-linearity are specified. It is stated that any visual forms incorporate a certain meaning loading, and produce a meaning visual. A photographic picture as a kind of a visual representation subject to an interpretative comprehension is considered.