Social Aesthetic of Taste: Elitist and Mass

The article covers the analysis of the aesthetic taste problem in the context of changes of relation structure: elitist – mass. Attention is focused on some social and aesthetic categories and conceptions reflecting the specificity of the modern consumers culture. The quality criteria being the key component of the latter is the underlying cause of the social-structural progress, and the taste phenomenon is the measure of disparity in the field of aesthetic and cultural experience.