Aspects

Introduction. The study of professional culture development for future head of an educational organization is relevant and associated with the need for an organization leader to act as a carrier of professional culture, who is willing and able to productively solve managerial professional tasks in accordance with the demands and challenges of the modern educational system. Theoretical analysis.

The article is dedicated to the analysis of the problem of text in structuralism and post-structuralism, and to its realization in U. Ecos fiction and scientific works. It is demonstrated that Ecos conception of open work and his main artistic principles coincide with the general post-structural conception of the world as the text. In the article this conception and Ecos ethic positions are compared, and the conclusion about their correlation is made. It implies the certain ethic commitment of the notion of textual reality.