This article presents the initial results of the empirical study into characteristics of the student youth’s social perceptions of a blogger personality. Taking into account the growing popularity and young people’s enthusiasm about blogosphere, it can be said that the social representation (image) of the blogger as a multilevel socio-psychological media phenomenon is one of the most significant in the field of forming an individual holistic view of media. The study involved 1,020 students (age range = 17–23) of Chernyshevsky Saratov National Research State University.
