массовая культура

The article is devoted to the phenomenon of freedom in the conditions of modern Russian consumer society. The relevance of this problem is expressed in replacing the understanding of the meaning of freedom as the freedom “for” with such an understanding, which includes the interpretation associated with such a phenomenon as consumerism, that does not allow to perceive it as a true universal freedom. Various philosophical concepts of modernity are aimed at criticism of consumption as an attribute of post-capitalist society.

This article’s objective is to comprehend which place ideology takes in the liberal capitalistic society. Ideology plays the role of the social organization and social self-organization mechanism which has been historically established. The author descripts its essence, substance and social functions along with cognizing the notion of an individual freedom. Liberal capitalistic ideology is characterized with a tendency to freedom and free enterprise according to mass media.

В  статье  рассматриваются  особенности  современного  го-
родского  социокультурного  пространства.  Ставится  вопрос  о 
трансформации  ценностей  культурного  наследия  в  условиях 
преобладания  массовой  культуры  и  в  культурных  практиках 
игрофикации. На примерах из области городской скульптуры, 
трансляций оперных спектаклей на городских площадях, стра-
тегий  музеев  в  области  сувенирной  продукции  показано,  что 
в процессе получения коммерческой прибыли первоначальные