потребительство

Modern society is focused on a prestigious-status consumption, material values are cultivated in it to the detriment of spiritual ones, the meaning of life becomes unclear, a person falls into an “existential vacuum”. Consumer tendencies can be contrasted with love in its various manifestations, including one of the strongest – motherly love. But in modern realities, motherhood is faced with the devaluation, belittling of its role.

The article is devoted to the research of consumerism as sociocultural practice. It is shown that consumerism has a feature of autoreplication. Consumer ethic tends to homogenise socio-cultural practices of contemporary men, which leads to the identity crisis and sufficient change of their subjectivity