коммуникативная компетенция

This article is concerned with the problem of discourse thinking dependence on belonging of a person to social groups. The author of the article introduces the term genre identity in language i.e. identification of a friend/stranger according to criteria of competent/not competent language behavior in typical situation of social interacting, which are accustomed in different social communities. Some ethno psycholinguistic appropriacies of a person language consciousness functioning are shown on the analysis basis of language genre «small talk» lingvocognitive features.

This article is dedicated to students communication on the basis of the etiquette standards of business loan-words intercourse. We consider the following main descriptions: communication competence, business intercourse ethics, and etiquette standards of business loan-word intercourse. The pedagogical forming technology of such competences among the students has been represented.