медиапространство

Introduction. The article deals with the problem associated with the active invasion of new technologies, gadgets, and what has now been generically called artificial intelligence into our lives. The strengthening of the virtual, the emergence of media space, online culture, the online world, technological comfort, the digital world are beginning to qualitatively change a person, influence his attribute qualities that seemed integral and iconic. Theoretical analysis.

The article deals with the problem of transformation of modern communication processes caused by the formation of a new digital society and its influence on all aspects of social and cultural life. Communication becomes diverse, rhizomatically branched, offering an interweaving of channels and means of communication, a multivariate effectiveness and a change in the actual communicants, communication actors. It is noted that long-term social ties cease to be dominant. A qualitatively new environment, called the media space, lays down a new format of communication.

The purpose of this article is to analyze various approaches to studying the problems of media space in modern society, as well as the definition of clear common characteristics attributed to media space in various theories of media in social philosophy. In the search for a universal definition of the phenomenon of media space, the author considers the socio-philosophical category of media space, understood as a special kind of reality, which includes the basic components of the socialization of modern man in the framework of not only social institutions, but also culture as a whole.

The article is devoted to the development of media technologies and their media and their role in the creation, the functioning of modern society and the implementation of process management. The processes of communication, have taken on social significance, along with the information, allow to speak about modern society not as information, but as a network, meaning that this concept is wider.

Статья  посвящена  анализу  социально-психологического  со-
держания  феномена  медиакультуры.  Обсуждаются  культуро-
логические, социологические, философские и психологические 
исследования, затрагивающие проблему медиакультуры. Сдела-
ны выводы об интерпретации понятия медиакультуры в рамках 
гуманитарного  знания  и  конкретно  в  рамках  социально-психо-
логических исследований. Сформулированы выводы о том, что 
актуальными направлениями развития исследований медиа как 
на междисциплинарном, так и на уровне социально-психологи-